PHOTOBOOK MAGAZINE

PhotoBook Magazine, a digital high-fashion publication dedicated to celebrating diversity, sustainability, inclusivity, and the ethical treatment of animals, advocating for cruelty-free fashion and responsible industry practices through compelling photography and insightful writing. PhotoBook focuses on high profile talent from the worlds of television, film, music, theater and fashion. PhotoBook also features emerging talent in their “On the CUSP” and "RADAR" sections. 

The Who behind the Magazine

Alison Hernon is a visionary force in the world of fashion, seamlessly blending artistry and expertise as a renowned Celebrity & Fashion Stylist and Editor-in-Chief of PhotoBook Magazine—a cutting-edge digital publication dedicated to high fashion, diversity, and sustainability.

Based in New York City, Alison began her career at Interview, InStyle, and Vanity Fair, refining her craft as a fashion stylist assistant before stepping into the spotlight. With 25 years of experience, she has styled an impressive roster of celebrities, including Rachel Brosnahan, Maria Sharapova, the cast of Pose, Penn Badgley, Aubrey Plaza, Neil Patrick Harris, Anthony Mackie, and many more. Her editorial work has graced the pages of Vogue, Elle, Esquire, Schön, L’Officiel AU, L’Officiel Baltic, Glamour, As If, and Genlux, among others. In recognition of her expertise, she has been a proud member of the Wardrobe Union, Local 829, since 2016.

Alison’s work reflects a deep appreciation for fashion as both an art form and a statement, curating looks that exude sophistication, boldness, and originality. Known for her ability to surpass client expectations and navigate high-pressure environments with ease, she continues to shape the fashion landscape with her impeccable eye for detail and striking visual storytelling.

As Editor-in-Chief of PhotoBook Magazine, Alison champions emerging talent, pushes creative boundaries, and redefines modern fashion media. Through her leadership, PhotoBook has become a platform for cutting-edge editorial content, innovative fashion narratives, and exclusive industry insights, solidifying her influence as a leader in the fashion world.

Mike Ruiz, Creative Director, brings 60 years of life and 32 years of career experience as a photographer, director, television personality, advocate and philanthropist to PhotoBook. His extensive world travel also gives him a unique multicultural perspective on his many contributions to the magazine.