CASA LOEWE: Opening in Seoul
Loewe officially opened the doors to "Casa Loewe" in Cheongdam, Seoul, on July 25th, 2024. This new location offers a wide range of ready-to-wear clothing for both men and women, along with home goods, eyewear, scarves, and exclusive products specifically designed for this location. Creative director Johathan Anderson held a cocktail party to celebrate inviting Global Brand Ambassadors: Ko Hyunjung, Yoo Teo, Greta Lee and more.
The store's layout seamlessly blends art and fashion, creating a visually captivating environment. Forest green tables display sunglasses, while multicolored rugs and cool shades of blue and brown adorn the entire space. Natural sunlight floods the rooms, enhancing the calming and comfortable ambiance that flows throughout the floor levels.“With its bright green ceramic façade and vast sculptural installation, CASA LOEWE Seoul Cheongdam is a distinctive destination: embodying the singular visual language of creative director Jonathan Anderson’s CASA LOEWE store concept, where a blend of fashion, art, craft and design furniture create the eclectic feel of an art collector’s home.” - LOEWE
Upon entering the store, you'll immediately notice the towering bamboo tree trunk-like sculpture crafted by Tanabe Chikuunsai. This multi-level installation starts from the ground and ascends upwards, symbolizing the seamless fusion of fashion and art, growing together in perfect harmony.
“Two tree trunk-style cylinders in the central atrium on the ground floor representing these adjacent creative realms. These trunks grow up into the first floor where they intertwine, embodying a harmonious fusion of forms.”- LOEWE
Article by Renee Birchwood, Contributor, PhotoBook Magazine
Tearsheets by Bradley Duley, Graphic Design Intern, PhotoBook Magazine
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